Why take this course?You may have thought to yourself, “I have no idea where this customer is coming from…” It can be challenging to understand their "whys." As a real estate professional, not only do you deal with people’s backgrounds and experience, you deal with some of the idiosyncrasies that come with them.
There have been tons of books written about the differences between men and women. In fact, there are libraries full of books written on the differences between people. They cite lots of reasons from nature / nurture, if you used glass or plastic bottles, if you were hugged enough as a child, spanked too much or not enough, or the number of times you sang the Barney song as a child. Regardless of the reasons for the differences, they exist, and people have spent a lot of time trying to figure them out and determine how to deal with them. Why? Do the differences in people really matter? Is it possible that understanding where people are coming from can better prepare you to deal with them?
All of that being said… your business success will be directly proportional to your ability to provide an unprecedented level of customer service. You need to see and address customers’ expectations whether they are aware of them or not. In doing so, this will allow you to separate yourself from the competition. If you do this well enough, customers will think themselves blessed to have found someone as good as you!
- Explain why it is important to the customer that you connect with them.
- Describe how you might adjust a listing presentation for a first-time seller vs. a multiple-time seller.
- List ways to create credibility with your customers.
- Explain how to create a good experience with the "self-centered" customer.
- Describe ways to connect with Millennials and other customers who typically aren’t as people-connected as they are technology-connected.
- Explain some of the "little things" you can do for your customers that creates an experience that supersedes other experiences in working with real estate professionals.
This professional development seminar is taught by Josh Cadillac of Magna Educational Products.