Buyers By Generation – NAR Certificate Course
WHY TAKE THIS COURSE?
The goal of Buyers by Generation: Success in Every Segment is to instill a better understanding of how generational characteristics impact the home-buying process so that you can provide better service, enhance the value you offer, and ultimately expand your business through repeat clients and referrals.
- Be able to describe the demographic markers that define generational classifications.
- Be able to distinguish between the real estate market factors that tend to affect all generations of buyers and those that are influenced by generational grouping and characteristics.
- Understand the characteristics, expectations, and considerations of Millennial home buyers.
- Feel comfortable applying strategies to gain Generation X home buyers as clients and provide the services they value.
- Learn appropriate communication methods, marketing tools, and networking approaches to reach Baby Boomer buyers.
- Understand the characteristics, expectations, and unique considerations of Silent Generation home buyers.
- Develop and identify action steps to improve your business.
To read more about Millennial home buying myths, click here.