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Buyers By Generation – NAR Certificate Course

CE Credits: 7 WednesdayFebruary 16, 20228:30 am - 4:30 pm
10 S Commerce Way Bethlehem PA, 18017-8915


The goal of Buyers by Generation: Success in Every Segment is to instill a better understanding of how generational characteristics impact the home-buying process so that you can provide better service, enhance the value you offer, and ultimately expand your business through repeat clients and referrals.


  • Be able to describe the demographic markers that define generational classifications.
  • Be able to distinguish between the real estate market factors that tend to affect all generations of buyers and those that are influenced by generational grouping and characteristics.
  • Understand the characteristics, expectations, and considerations of Millennial home buyers.
  • Feel comfortable applying strategies to gain Generation X home buyers as clients and provide the services they value.
  • Learn appropriate communication methods, marketing tools, and networking approaches to reach Baby Boomer buyers.
  • Understand the characteristics, expectations, and unique considerations of Silent Generation home buyers.
  • Develop and identify action steps to improve your business.

To read more about Millennial home buying myths, click here.

Melanie McLane Instructor Headshot


Melanie McLane

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